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Built by people who believe in community-based lenders.

Approval Pathway was founded by leaders in commercial lending and technology who saw firsthand how too many good businesses fall through the cracks. We're here to help lenders change that - one commercial loan at a time.

Our Story

We built Approval Pathway to solve a problem we knew all too well.

After decades of experience in commercial lending and fintech, our founders saw the same pattern: qualified small and medium-size businesses couldn't access funding fast enough, not because they weren't creditworthy, but because the lending process failed. Community lenders wanted to help, but outdated and fragmented processes made it hard to move at the speed of their members.

Approval Pathway was born from simple ideas:

  • What if lenders could process loan applications in days instead of weeks?
  • What if they could say yes to more of their members?
  • What if they could generate more revenue, invest more in their local economies, and thrive?

That's the future we'''re building.

The Leadership Team

Experienced in lending. Driven by purpose.

Joshua Reynolds

Joshua Reynolds

Co-Founder & CEO

Joshua spent over 20 years in commercial lending, where he watched strong borrowers fall through the cracks because processes couldn't keep up. He founded Approval Pathway to give lenders the speed, insight, and flexibility to fund more businesses without losing their human touch.

Dennis Newel

Dennis Newel

Co-Founder & CTO

Dennis has 25+ years of experience leading SaaS product development. He built the Approval Pathway platform from the ground up using modern frameworks and secure cloud infrastructure to create an intuitive, scalable system that evolves with our clients.

Dayna Lange

Dayna Lange

CFO

As a seasoned financial professional, Dayna brings a wealth of experience in financial management, strategic planning, and operational excellence. Her expertise spans financial analysis, budgeting, forecasting, and financial reporting, ensuring that Approval Pathway operates efficiently and sustainably.

Laura Wolfe

Laura Wolfe

General Counsel

As General Counsel Laura Laura oversees regulatory compliance to ensure Approval Pathway meets the expectations of institutional lenders, including community-based lenders. Her role is focused on ensuring that trust, transparency, and regulatory soundness are built into the foundation of everything we do. Prior to joining Approval Pathway, Laura founded South Hill Law, a boutique business law firm practicing in M&A, corporate, securities and commercial law. She also contributes regularly to LexisNexis' Director's Briefing, where she writes on corporate governance and fiduciary oversight.

Jeff Barnett

Jeff Barnett

VP, Sales

Julia White

Julia White

CMO

Ashley Sonnenberg

Ashley Sonnenberg

EA

Our Values

We're guided by what matters most.

Relationships First

Commercial lending is about people, not paperwork. We built a technology that makes relationships stronger.

Community Prosperity

Every loan funded helps local businesses grow and keeps money in the community.

Integrity in Every Decision

Transparency and trust aren't features - they are the foundation of everything we do.

Security You Can Count On

Trust starts with security. We protect sensitive borrower and lender data with advanced encryption, permission-based access, and audit-ready trails.

Our Commitment

We're building infrastructure to ensure the credit union movement grows and thrives. Our success is tied to the prosperity of the lenders we serve and the communities they empower.

Every loan we help fund strengthens a community. Every relationship we streamline deepens trust. Every decision we accelerate keeps capital flowing to the Canadian economy.